- The ghost of visitors who never convert to customers.
- The ghost of poor usability and design.
- The ghost of content that is not engaging or relevant.
- The ghost of social media engagement gone wrong.
- The Ghost in the Machine: technology, ever changing algorithms, and pesky hackers!
In the past, website design has been a victim of poor usability and visual aesthetic. The ghost of visitors who never convert to customers. The ghost of poor usability and design haunts many companies by tolerating outdated websites that are not user-friendly or aesthetically pleasing for their audience. The result is losing potential revenue from people simply scrolling right off the page in five seconds flat! In this blog post you will come to know the importance of why your business needs a blog and the ghost of websites that haunt your business.
Missing key information and opportunities
A poorly designed site will often be missing key information as well as opportunities for users to upload engagement content such as photos, videos, reviews, or testimonials, all valuable assets on social media platforms with high follower counts. This technology’s ever changing algorithms and pesky hackers also haunt business owners today every day.
To combat these ghosts, companies often find that they need to pay a web developer or website designer to make needed changes. The Ghost of content that is not engaging and relevant also haunts your business if you don’t spend time optimizing the blog posts, pages, images, etc. for search engine optimization (SEO). The ghost of social media engagement gone wrong could result in bad reviews on Yelp!
The good news?
It’s never too late to “kill” any one of these ghosts with some new design strategies including hiring a web designer who specializes in user-friendly websites and ensuring there are plenty of opportunities for visitors to engage via review sections or testimonials. The best part about killing these five ghosts: it won’t cost your company anything but will be worth its weight in gold in increased visitor numbers, social media followers and not to mention the revenue that will come from converting those visitors into customers.
The ghost of visitors who never convert to customers.
The ghost of website visitors who leave without converting to customers. The ghost of revenue lost from bad design and layout choices. This is wasted time spent on web development that could have been better used elsewhere. It is of forgotten content updates, which leads Google to rank the site lower in search results page rankings
What is the issue?
The first issue with having a website is getting people there but even if visitors do show up, you have to keep them engaged. The Ghosts of Websites Haunting Your Business are five key points that will leave your site haunted and forgotten by customers. The ghost of website visitors who leave without converting to customers: The number one issue with having a website is getting people there but even if they do show up, you have to keep them interested or else they’ll bounce right back out again in search for another option. So what’s the secret?
The answer might be really simple…
No visitor wants to feel like their time was wasted on an irrelevant page or information! Give users content that corresponds exactly with their needs so that it doesn’t take long before they get bored and move onto something new.
The ghost of wasted time spent on web development that could have been better used elsewhere: Websites are constantly changing, updating their content or tweaking the design to keep up with current trends (or at least get close). The Ghost of forgotten content updates which leads Google to rank your site lower in Search Engine Results Pages (SERPs): Remember when you had all those great ideas for new blog posts? But then it got busy and months went by without an update?
Don’t index pages
The problem is this sorta snowballs into meaning no one will find your old content because search engines like google don’t index pages they think might be outdated.
The effects are felt in web traffic (or lack thereof), meaning your site will be ignored by search engines like google or other social media sites that might not want to be associated with a site that doesn’t have any new content.
What’s the solution?
It never hurts to revisit these five ghosts haunting your business so you can get a handle on them and stop the haunting! The first thing to do is make sure that visitors come to your site so you need to consider what they’re looking for. The next step would be giving people exactly what they want while keeping them interested in staying awhile.
The Internet is a vast and terrifying place.
The ghosts of websites past haunt the present, creating an atmosphere that will only worsen as time goes on. The number of haunted sites has increased with new technologies but it’s not just old web pages still out there they’re multiplying!
The Ghost of User Input Errors Past
Websites are cursed by their users’ mistakes- meaning that if someone enters incorrect information or makes errors in previous pages, those ghostly blunders can follow them to other pages…even after the error was corrected. These “ghosts” loom over every field where user input is required, waiting for people to make an error. The best way to avoid the User Input Errors Past Ghost is to validate data entered by your users before it’s allowed into a form or database field and check for errors while displaying fields so that they’re easier to correct.
The Phantom of Poor Product Descriptions
Website content, including product descriptions, are often written with only one person in mind: The author. The problem is that not everyone will see those words when visiting your site! If you want visitors who may be new to products sold on your website, take time out from writing about what you know and try reading reviews of other similar products first (see if there are any common complaints) then apply some empathy towards potential customers instead. Remember as well that people don’t just read text on websites they also listen as well. The best way to address the Phantom of Poor Product Descriptions is by adding features like video, audio and interactive demos where possible (especially if you’re selling something that benefits from these mediums)
